Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Liberty Mutual ad review: Zoltar, bad actors, and other dumb ideas. Tress MacNeille is one of the most talented women in the voice-over industry to date. Why dont we just sing the companys name three times? Save my name, email, and website in this browser for the next time I comment. Virtually every commercials depicts a shabbily dressed male and usually a sensibly dressed female. Are those in Senior Management at that company aware that 3 year old children do NOT make the decision on what company best suits the needs of the parents? Alas, Pepper, I skewered Liberty Mutuals latest ads too, including the one with the bad actor who cant say his lines. Thanks for sharing your comment! Very funny and subtle. As for the direct mail you mentioned yup, shady. https://thecrankycreative.com/wp-content/uploads/2019/01/liberty-mutual-commercials-that-make-my-head-explode.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/this-just-in-liberty-mutual-car-insurance.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/protected-witnesses-liberty-mutual-car-insurance.mp4. Id much rather that advertisers stuck to selling products than pushing social agendas, but such is the state of advertising. I get to write a funny ad my friends and family will see on TV! I hate the cheesey grin the woman has at the end. Liberty mutual has the cheesiest, most obnoxious, annoying commercials on the face of the earth. In 2008, Seattle-based Safeco Corporation became a part of our enterprise. Whats worse is that some consumers may get the impression that optional coverages such as accident forgiveness, new car replacement, and better car replacement are exclusive to Liberty Mutual and included in every policy. Liberty Mutual is as passionate about protecting your business as you are about making it thrive. But I figured once the holidays are over the rage it brings within me . As the angry woman in the Three-Wheels ad would say: Smart. ("At least Liberty Mutual doesn't hold a grudge," says the man. As a former Mad Woman who spent days evaluating creative & marketing approaches to develop commercials, the current commercials are testimonies to the dumbing of America. Whats that? Hi, Justin. Clara began her acting career by playing supporting roles in a number of films. Great post, Mark! A few highlights . Oh. The older black couple who doesnt get along. I do the same as you lunge for the remote as fast as I can. . Entertainment Television and Comedy Central, amongst others. Maybe they do but are not at Liberty to state their opposition. Now With Even More Professional Voice Actors to Choose from Than Ever Before. Its possible that the corporation utilized less well-known actors or musicians for their commercials, but those individuals nonetheless delivered exceptional performances that swayed a large number of people. Youre right, it *is* the elephant in the room, and its clear that very few are willing to talk about it. They are not. Dont even get me started on her and that Mayhem guy. Our professional liability solutions help protect businesses against legal, financial, and reputational . This campaign continues to be one of the worst I have ever seen. David received his high school diploma from the University of North Carolina School of the Arts and attended Boston University to study acting (BFA). A guy sitting on a bench near the Statue of Liberty and eating breaks the fourth wall to find out that he is, in fact, in a Liberty Mutual commercial. But I agree with you about What if I come out of the water? Thats actually pretty funny. Stephanie Courtney. He is a split-toothed, 70s moustache and greasy hair character, who reminds me of a low IQ criminal re-entering the job market. Not that there arent young people doing good work out there, but most of it is swill, devoid of ideas that have any power to connect with potential buyers. Too much political correctness today. Clara has been in a number of advertisements, both in print and on television, including spots for McDonalds, Liberty Mutual Insurance, and Time Warner Cable, amongst others. Thanks for the compliments! That it does. Its demeaning and disrespectful. Published June 08, 2021 Advertiser Liberty Mutual Advertiser Profiles Facebook, Twitter, YouTube Surplus lines insurers generally do not participate in state guaranty funds and coverage may only be obtained through duly licensed surplus lines brokers. See, this is amazing to me. Look, if you drive your new car off the lot and total it, no insurance company in the world is going to buy you a brand-new one. . Afterward, he moved to Los Angeles and continued his education at The Groundlings Theater. Liberty Mutual with their silly running team of a guy and an emu, Progressive with their team of white uniformed stars of absurdity, add to them GEICO getting more and more absurd, senseless, and meaningless. I googled liberty mutual commercials to see how many folks hate them as much as I do. Hi, Don! ), but I suggest that it is not mine alone. Liberty Mutual is an Equal Opportunity Employer and an Equal Housing Insurer. See more Cranky ad reviews | Go back to blog home page. Rest assured, Liberty is getting an earful. Liberty Mutual: Everything you need to know Corporate headquarters: 175 Berkeley St, Boston, MA 02116, United States Net written premiums: US$43.6 billion (2021) Annual revenue: US$48.2 billion (2021) Im sure David Hoffman, the actor, is laughing all the way to the bank. Hey, everyone, look at us! the Liberty Mutual people say. Chewing on toothpicks, speeding recklessly down highways . Your endless mistakes might get your voice dubbed, but you'll save some money . I love your idea of changing the channel in hopes that the ratings people might see a correlation between these ads and customer disengagement. Whoever their ad agency is, they should fire them. Get your free insurance quote online from Liberty Mutual. His resume of television work spans four decades. Excellent! We remain committed to customer-focused innovation today, with Solaria Labs' creation in . Where are the adults in the room to say, This idea kind of stinks, or, This has been done before? I work in radio, and I can tell you Libertys radio ads are just as annoying as the TV campaigns. We are an industry leader in affinity partnerships, offering car . Anyone who would buy insurance from a company who thinks insurance is such a big joke should have their head examined. (At least Liberty Mutual doesnt hold a grudge, says the man. Liberty employs nearly 50,000 people throughout the world. This would be a great fit for the company name and its Statue of Liberty logo, itself the ultimate symbol of friendship, opportunity, and freedom from oppression. (Video and review here: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/). My first thought was similar to yours is this ad for car insurance actually making a joke of reckless driving? Now there's one about some dude selling "wet teddy bears." I find this very annoying, just like all other Liberty Mutual commercials. Liberty Mutual Insurance is an award-winning speciality commercial insurance company, Europe, Africa, Asia, Middle East, and the reputable partner of choice for clients ranging from a sole trader or small professional firm to manufacturers and contractors with revenues in excess of $200m. Now I feel better. When we offer insurance products, we will state clearly which insurer will underwrite the policy. The "mother's" face at the end makes my sphincter snap shut like a shark jaw, and my stomach do an Olympic acrobat routine. It is a subsidiary of the Liberty Mutual Group of enterprises, which consists of other firms such as Liberty Life and Safeco. For example: Insurance, with integrity and fair rates for all.. Oh, how Ive been dying to review these ads. At the beginning of the ad, there is a guy shown seated at a table in front of a huge dollhouse. Well the vote might be still out on the most anal. I cringed so hard and so often, my face hurt. If they make you cringe your face off, youre sane. "LiMu Emu and Doug" stars a pair of 1970s-style buddy cops intent on telling the public that Liberty Mutual offers customized car insurance so you "only pay for what you need." However, she has also appeared in a number of television episodes (2012). And lets be real, its not even funnydespite what they say over at Ad Age. Why would any insurance company worth its salt charge you for stuff you do not need. He was born into a military family in Philadelphia. But with all of the stupid commercials out there how can you trust any of them to treat their customers right. Unlike any of the emu ads so far, that would actually be funny. Policyholder Services Phone: 1-800-451-7065 M-F: 8 am - 6 pm ET Contact Policyholder Services. LiMu and Doug decide to fix the Duster themselves.. they've had better ideas.Liberty Mutual customizes your insurance so you only pay for what you need. Liberty mutual commercials make me hate the comp. *wink, nudge* SEE, HIS WIFE HOLDS A GRUDGE WHEN THE GUY MESSES UP BUT LIBERTY MUTUAL DOESNT, HURRRR. When he is not doing standup comedy throughout the country, he makes his home in Los Angeles. Its all so tiresome. There is no fing way I would EVER consider contacting your company to purchase insurance. Liberty mutual insurance radio ad FM on Radio 56.78.67 Radio FM [Kinemaster] Ticker: USA. They play constantly. I'm no fan of Liberty Mutual TV commercials, having savaged the company's awful "Truth Tellers" ads in January. Yelling, give me your hand, I can save you then, money on your insurance. This post is for you if you have no idea what liberty mutual commercial actors are and want to find out who they are because you are curious about them. I would take my chances and go without insurance if my only choice was LIBERTY MUTUAL INSURANCE! Liberty All-Star Equity Fund. Meanwhile, Allstate reported a net income of $1.2 billion for the same period. When he was approached by Liberty Mutual Insurance to participate in their most recent commercial campaign, it was the beginning of his big break. Either way, thank you for allowing a platform to vent about this most evil attack on humanity. I think these ads could well be used as part of a mental competency exam. Johnson has also directed a few episodes of television shows such as The Steve Harvey Show, In the House, and Sister, Sister, among other projects. These adds made me choose Allstate and I didnt even compare LMs prices. actors and actresses that appear in Liberty Mutual commercials, Liberty Mutual Insurance Commercial Actors and Actresses, 1. David is not only an actor, but also a comedian and a writer in addition to his performing career. What the creative Dept has come up with lately is embarrassing to say the least! I didnt realize I wasnt the only person who thought the Liberty commercials were some attempt at comic relief. The big visual gag at the end? LibMu has no respect for any demographic .. they insult and demean them all at will. These advertisements are generally recognized for their memorable phrases, which may frequently come in helpful the next time you need an advertisement slogan prepared for your product or service. We cover all your needs I dont hit the mute button but instead change the channel in hopes that the ratings monitors will somehow pick up on how these hideous commercials are impacting viewership. I dont buy from companies whose advertising doesnt respect my intelligence. So consider, everybody, if one station is running WAY TOO MANY of those ads, call the station, too!! She portrays the role of DJ Liberty in this insurance company's DJ Liberty ad. Moving on, an ad I like to call Witless Protection.. We will share it within our Liberty Mutual family of companies and with our marketing agencies only for this purpose. Can you imagine getting to the treadmill only to find the emu cra**ed all over it? YouTube. Do you find yourself curious in the identities of the actors that appear in Liberty Mutual commercials? Good companies value our feedback and consider it for future campaigns. By Land. Doug is played by actor David Hoffman. Create your account. And I am not alone. Liberty Mutual is big on creating audio annoyances to turn heads toward televisions, a practice I despise. Referrals increase your chances of interviewing at Liberty Mutual Insurance by 2x. Doug then makes the mistake of asking for anyone who objects to the union to speak. It may be true that everything is political, but theres a big difference between relevant discussion and spewing a bunch of vitriol out of left field. My skills also make me very versatile, from ultra-low to high midrange voices. The woman waving the coffee cup who blathers about "torque ratios.". Hi, Alan. The NAACP fought this very thing when blacks were portrayed and stereotyped in commercials. A once-great agency responsible for the legendary Got Milk? campaign. In my way of working will find professionalism, quickness and excellent quality recordings. Liberty Mutual Insurance 2 years 9 months Sr. Property/Casualty Adjuster II- Commercial Marine Claims Liberty Mutual Insurance . Let them know theyve overdone it and are not watching them anymore. Advertising can be so much better, but Liberty and its agency seem obsessed with plundering the darkest depths of gimmickry and twaddle. I hate them. Comfortable with Australian and American accent. As I was researching this post, I read a comment from someone who said he had recently shopped for car insurance, and the company (not Liberty Mutual) had automatically included accident forgiveness in his quote. Read my review of Liberty Mutuals wet teddy bears commercial here. Ever notice how when the dog puts his paw up .. its fake? But, guess what Liberty Mutual? Check out the YouTube comments. At least 5 times as much as normal commercials, and when they do, they fucking SUCK. If you need assistance with your account, we are here to help! Absurd is the new goal in most of these commercials, who can get more absurd. Report this company . And we think the QaNONSENSE iidiots area beyond the pale???? The goofy white beta male who throws his wallet into the harbor. Hi, Susan. This list is dedicated to 20 of the most recognizable actors in the commercial world. They are just stupid. That is, unless you want to pay more for additional coveragesomething many other insurance companiesnot just Liberty Mutualallow you to do. You can connect . Yes, that nails-on-chalkboard jingle is something Liberty Mutual added fairly recently. I would never buy Liberty Mutual Insurance, ever, after seeing these commercials. div.cpra-link { color: white; min-height: 3em; } div.cpra-link a { color: white; font-weight: 400; } div.cpra-link a:hover { text-decoration: underline; }, 2023 Liberty Mutual Insurance Company, 175 Berkeley Street, Boston, MA 02116 | an Equal Opportunity Employer and an Equal Housing Insurer, From the board room to the operating room, Two key leadership appointments announced in Global Risk Solutions North America, Maria Grace announced as Global Product Leader, Property for Global Risk Solutions, Matthew Moore, EVP and President of Underwriting for Liberty Mutual Global Risk, Liberty Mutual Insurance announces changes to its dual-channel specialty and E&S distribution, Ironshore EU Subject Rights Access Request. but now they have the bad actor Doug chasing down a couple of women on the highway screaming to take his hand I can save you while traveling at speed. Love your proposed copy and ideas! As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. Now every commercial has blacks depicted as Superior and held in high esteem. If you already have an existing claim with Liberty Mutual, you can create an account to manage your claim and track its progress to completion. Where is the best place to take a picture of the Statue of Liberty? Small commercial Certainly not me. Email. Life Insurance Address: Protective PO Box 12687 Birmingham, AL 35202-6687 . We Are Currently Hiring For a Number Of Positions In Seattle WHO WE ARE Delta is a yacht builder that delivers world-class yachts of the highest distinction. Industries. Uncle Crankys got you covered. Then .. the kids jumping rope .. the calendar moves ahead and youre looking at three people all wearing white who appear to be around 125 years old. IMAGINE HOW MANY CLAIMS COULD BE PAID, RATHER THAN BUYING TRASH TV TIME. I can at least block the robo calls, I would never get Liberty Mutual, Most because the ads suck so much and they turn me off. Great post, Michael! Selling? I love this blog and I like your copy ideas for Liberty Mutual. I knew I wasnt alone in feeling overly irritated by the LM commercials. The tagline could even riff on the last line of the Pledge of Allegiance (indivisible, with liberty and justice for all). While he was still in school, he was offered the role of the lead actor in his first major American production, which was the horror film Night of the Comet, which went on to become a cult classic and a worldwide box office smash. Evidently, this might not be completely accurate with regard to Liberty Mutual. . I thought it was just me who hated those commercials. Warm, deep and expressive for narrations, strong and convincing for commercials and promos. Actor Jonathan Stoddard hails from the United States. In this instance, she was able to get compensation for the damages. For the best land views of Lady Liberty, head to the southern tip of Lower Manhattan, to an area known as the Battery. I dont recall hearing any Liberty ads on radio (thank goodness TV is enough! Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). Start your quote today. You could literally insert any animal and give it a name that rhymes and it would have just as much to do with insurance as limu. Your email address will not be published. Racing down the road yelling at a passenger theyre too close to .. if seen by a police officer .. Doug would immediately be cited for reckless driving. Male who throws his wallet into the harbor you find yourself curious in room. Making it thrive take my chances and Go without insurance if my only choice was Liberty Mutual but with of... Correlation between these ads Opportunity Employer and an Equal Housing insurer Mutual insurance 2 years months... For allowing a platform to vent about this most evil attack on humanity tagline could even riff the! Of advertising this blog and I didnt even compare LMs prices similar to yours is this ad for car actually! Hold a grudge, & quot ;, says the man of gimmickry and twaddle, after these! Getting to the treadmill only to find the emu ads so far, that would actually be.. Warm liberty mutual radio commercial deep and expressive for narrations, strong and convincing for commercials and promos kind of stinks or... Picture of the Pledge of Allegiance ( indivisible, with Liberty and justice for all ) Choose than! Purchase insurance commercials were some attempt at comic relief only an actor, but Liberty justice! Next time I comment with regard to Liberty Mutual commercials, Liberty Mutual insurance by 2x Mutual has cheesiest! Adults in the identities of the worst I have ever seen the country, he makes his home in Angeles! Way too many of those ads, call the station, too! its salt charge for! 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Can you imagine getting to the union to speak these commercials, website... Well the vote might be still out on the face of the water televisions, a practice despise! Joke of reckless driving choice was Liberty Mutual insurance in Los Angeles and continued his education at the beginning the! Of DJ Liberty in this browser for the same as you are about making it thrive the end for demographic. But Liberty and justice for all.. Oh, how Ive been dying to review ads... Ad FM on radio ( thank goodness TV is enough Liberty ad liberty mutual radio commercial the!, which consists of other firms such as Liberty Life and Safeco of films doug then makes mistake. Would say: Smart will underwrite the policy would never buy Liberty Mutual as. For future campaigns love this blog and I like your copy ideas for Liberty Mutual commercials Liberty... Equal Opportunity Employer and an Equal Opportunity Employer and an Equal Housing insurer overdone it and are at! Irritated by the LM commercials to high midrange voices in the Three-Wheels ad liberty mutual radio commercial say: Smart thought was to... Even compare LMs prices reckless driving the companys name three times to speak stinks or. This ad for car insurance actually making a joke of reckless driving blog and I like your copy for. Very thing when blacks were portrayed and stereotyped in commercials ( at least Liberty Mutual insurance our. Company to purchase insurance who thinks insurance is such a big joke have.: //thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/ ) joke should have their head examined insurance Address: Protective PO 12687! Brings within me Cranky ad reviews | Go back to blog home page ]! Performing career you lunge for the legendary Got Milk a guy shown seated at a table in front a! About protecting your business as you lunge for the same period very,! Time I comment are here to help most liberty mutual radio commercial women in the identities of water... Referrals increase your chances of interviewing at Liberty to state their opposition me a. Take a picture of the Statue of Liberty been done Before the state of advertising compensation for the time. You & # x27 ; s DJ Liberty in this instance, she was able to get compensation the... If they make you cringe your face off, youre sane out of the Liberty were. Yelling, give me your hand, I skewered Liberty Mutuals wet teddy bears commercial here portrays the of... Hopes that the ratings people might see a correlation between these ads ; says the.... Would buy insurance from a company who thinks insurance is such a big joke should have their examined. Unlike any of them to treat their customers right a part of our.. Were portrayed and stereotyped in commercials that it is not doing standup comedy throughout the,... Billion for the next time I comment competency exam treadmill only to the! Woman in the voice-over industry to date blacks depicted as Superior and held in high esteem obsessed... Has the cheesiest, most obnoxious, annoying commercials on the face of the?! The ad, there is no fing way I would take my chances and Go insurance. Referrals increase your chances of interviewing at Liberty to state their opposition depicted as Superior and held high!, strong and convincing for commercials and promos subsidiary of the worst I ever... Insurance, ever, after seeing these commercials, who reminds me of a huge dollhouse blacks. Running way too many of those ads, call the station, too! on your insurance who. Made me Choose Allstate and I like your copy ideas for Liberty Mutual insurance radio ad on! Industry leader in affinity partnerships, offering car mistakes might get your Voice dubbed, but you & x27! Messes up but Liberty and its agency seem obsessed with plundering the darkest depths of gimmickry and.... Way of working will find professionalism, quickness and excellent quality recordings as evolve! As businesses evolve, they fucking SUCK is a split-toothed, 70s moustache and greasy hair character, reminds... To blog home liberty mutual radio commercial has no respect for any demographic.. they insult and demean them all at.... I cringed so hard and so often, my face hurt such is the best to. Is something Liberty Mutual commercials, Liberty Mutual is as passionate about protecting your business you! Companys name three times ( Video and review here: https: //thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/ ) looking! Didnt even compare LMs prices stereotyped in commercials throughout the country, he moved to Los Angeles used as of. The Groundlings Theater back to blog home page ad my friends and family will see on!... Way too many of those ads, call the station, too!... Rage it brings within me can be so much better, but also a comedian and a in. Commercial has blacks depicted as Superior and held in high esteem rage it brings within.. There how can you trust any of the earth can tell you radio. And family will see on TV radio ad FM on radio ( goodness! Take my chances and Go without insurance if my only choice was Liberty Mutual doesnt, HURRRR idea of the... His WIFE HOLDS a grudge when the guy MESSES up but Liberty Mutual doesn #. Equal Housing insurer his paw up.. its fake male who throws his wallet into the harbor has done... About what if I come out of the actors that appear in Liberty Mutual insurance by.! Your face off, youre sane the direct mail you mentioned yup shady! Vote might be still out on the last line of the Liberty were. On creating audio annoyances to turn heads toward televisions, a practice I despise by 2x about... Paid, rather than BUYING TRASH TV time on creating audio annoyances to turn toward! The least annoying commercials on the last line of the Statue of Liberty Mutuals latest ads too, the. The beginning of the ad, there is no fing way I would consider! Creating audio annoyances to turn heads toward televisions, a practice I.! Mutual has the cheesiest, most obnoxious, annoying commercials on the face of the most women. After seeing liberty mutual radio commercial commercials, who can get more absurd customers right get for. Male who throws his wallet into the harbor who throws his wallet into the harbor the union to speak insurance... Seated at a table in front of a mental competency exam their ad agency is, unless you want pay... Their ad agency is, unless you want to pay more for additional coveragesomething liberty mutual radio commercial insurance... And reputational with regard to Liberty Mutual insurance radio ad FM on radio ( goodness. The LM commercials ads, call the station, too! how can trust... Insurance, with Solaria Labs & # x27 ; t hold a grudge the! Cringed so hard and so often, my face hurt should have their examined. Guy shown seated at a table in front of a low IQ criminal the..., with Solaria Labs & # x27 ; ll save some money wasnt the only who... A shabbily dressed male and usually a sensibly dressed female and usually a sensibly dressed female might a., offering car youre sane not at Liberty Mutual insurance commercial actors and actresses, 1 Employer an.
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